Press

La Machi and The Pope Video in LatinSpots

At the beginning of this 2016, the Argentine-Spanish agency La Machi launched a series of monthly viral videos in which the Argentine Pope invited to join him to pray for his intentions regarding the challenges of humanity. The first video is focused on the dialogue and interaction of the five most important religions in the world. LatinSpots spoke with Juan Della Torre, CEO & Founder of La Machi, who shares how the idea was born and how it was carried out...

THE GOOD CAUSES MESSENGER

He created an advertising agency dedicated to "give to know good causes". Its client portfolio consists, to a large extent, of non-profit entities, although they also focus on the private sector, evaluating its social impact. His story....

Pope dusting codes of communication with videos

Change of communication for Pope Francis. Once a month, he will speak in Spanish to the faithful in videos that want to be viral. The images are worked, the music neat, for a result worthy of a commercial. "It's revolutionary." The french radio channel Europe 1 interviews our CEO Juan Della Torre to talk about The Pope Video....

REACTIONS TO THE POPE VIDEO IN RADIO VATICANA

The successful launch of "The Pope Video” on January 6 highlights Pope Francis universal intention for this month, namely interreligious dialogue. Radio Vaticana interviews Juan Della Torre, the developer of the videos...

LA MACHI’S TRIUMPH IN THE MERCURIO AWARDS

A new edition of the Mercurio Awards of the Argentine Marketing Association was held. The magazine AdLatina published the list of winners. La Machi won the International SME of the Year 2015 category and the Silver Grand Prize in the SME category...

The Pope blessed our project

Interview with Juan Della Torre, CEO & Founder of La Machi, in the advertising magazine LatinSpots because of the development of Click To Pray...

“All brands can find their good cause”

The weekly news magazine of Editorial Dossier, Carta de Publicidad, focuses its edition on an interview with Juan Della Torre after his conference on Marketing Day 2015...

Claudio Destefano interviews Juan Della Torre

The journalist Claudio Destefano interviews our CEO and founder, Juan Della Torre, in his program "of the number one" where more than 1700 managers of companies participated in 20 years of radio interviews...

THE ADVERTISER OF POPE FRANCIS

The argentine Juan Della Torre created La Machi, an agency "specialized in good causes" that is actually developing an app for the Vatican...

From “pray for me” to “click to pray”

These days, La Machi is working on a pilot project in Portugal, at the request of the Apostleship of Prayer, the Pope's prayer network. "They told us that they could not reach the young people with their message. Then we came up with an application to help them pray, called "Click To Pray"...

THE ARGENTINE BRAIN BEHIND FRANCISCO’S MARKETING

Juan Della Torre wears Francisco's shirt and does not hide it. Three years ago he founded La Machi, a "creative boutique for good causes", and almost from the beginning he started working on projects linked to the Vatican...

La Machi in InfoNegocios

The Argentine Marketing Association held the Marketing Day 2015. Within the framework of the event, the Infonegocios portal wanted to give special relevance to our CEO and founder, Juan Della Torre...

Click To Pray in Ara TV of Catalonia

Juan Della Torre, CEO of La Machi, is interviewed by Ara TV to discuss the digital development and communication strategy that led the agency for Click To Pray...

Federico Wals in Radio Estel of Catalunya Cristiana

"No one is ready to receive the news that his boss become a Pope," says Federico Wals. For six years, as press secretary of the Archbishopric of Buenos Aires, he worked closely with Cardinal Jorge Mario Bergoglio...

Click To Pray in Rome Reports

Click To Pray invites the user to pray for the Pope, his intentions or those of his friends. The mobile application and the platform proposes a different rhythm of prayer......

Good Causes

The columnist Òscar Bardají i Martín of the Full Dominical, newsletter of the Archbishopric of Barcelona, interviewed our CEO and founder, Juan Della Torre...