About This Project


CLIENT: Universitat Internacional de Cataluña (UIC).


PROJECT: From La Machi we had the pleasure of accompanying UIC Barcelona with an innovative game at the Saló de l’ Ensenyament, the week of training and work that took place between March 22 and 26 at Fira Barcelona.


The proposal developed by our agency consisted of a stand that challenged participants to wear virtual reality glasses (or VR glasses for their acronym in English, Virtual Reality), and tour the facilities of UIC Barcelona. The trick? In each room a number of birds were hidden and the mission was to catch them in the least amount of time possible.


Once the activity was finished, each participant received a flyer with information about the action, how to download the application for iOS and Android, and an invitation to join the subsequent contest on social networks. From La Machi we were in charge of the development of UIC Barcelona VR Experience, the app with which the participants played during the 5 days of the exhibition. During the fair, it is estimated that approximately 2,200 people passed through the virtual reality activity. The 480 winners of the challenge took their own glasses engraved with the logo of the Catalan university.



In the first three days, most of the participants were children of 4ESO and 1BATX, who came to Fira Barcelona with their schools and educational centers. The groups approached the stand attracted by the experience offered by the game and, in this way, several had their first contact with the university. On the other hand, on Saturday and Sunday, 2BATX students were accompanied by their parents, who did not want to be left behind and also participated in the activity. These even took advantage of the action to know the facilities and the educational offer of UIC Barcelona.


The application is now available for free download in stores for iOS (even compatible with iPhone, iPad, and iPod touch) and Android, and allows players to know the facilities of the university from their own mobile. In turn, it proposes challenges that must be met in a limited time, and evaluates each contestant individually for their performance.