Creativity, Digital
About This Project


CLIENT: Pope’s Worldwide Prayer Network (Apostleship of Prayer).

PROJECT: The Pope Video is a global initiative of the Pope’s World Prayer Network (Apostleship of Prayer) to assist in the dissemination of the Holy Father’s monthly prayer intentions related to the challenges facing humanity.


From La Machi we lead the idea and the whole production of the videos, from the creation of texts and the scripts to the audiovisual production and the press and diffusion campaign, using a digital platform conformed by a website – – and profiles in the main social networks.


Some results obtained:

  • +135 million visits in their own networks.
  • Versions in 14 different languages.
  • +100 countries in which the media have covered the news.
  • 18 recognitions obtained so far (Premio Mercurio, ¡Bravo !, WINA, Publifestival, FICE and Religion Communicators Council).


January 2020. Promotion of World Peace. That Christians, followers of other religions, and all people of goodwill may promote together peace and justice in the world.

February 2020. Hear the cries of migrants. That the cries of our migrant brothers and sisters, victims of criminal human smuggling and human trafficking, may be heard and considered.

March 2020. Catholics in China. That the Church in China may persevere in its faithfulness to the Gospel and grow in unity.

#PrayForTheWorld. Special edition for the end of the pandemic.

April 2020. Liberation from addictions. That those suffering from addiction may be properly helped and accompanied.

May 2020. For deacons. That deacons, faithful in their service to the Word and the poor, may be an invigorating symbol for the entire Church.

June 2020. Compassion for the world. That all those who suffer may find their way in life, allowing themselves to be touched by the Heart of Jesus.