Creativity, Digital
About This Project

CLIENT: Pope’s Worldwide Prayer Network (Apostleship of Prayer International).


PROJECT: The Pope Video is a global initiative of the Pope’s World Prayer Network (Apostleship of Prayer) to assist in the dissemination of the Holy Father’s monthly prayer intentions related to the challenges facing humanity.


From La Machi we lead the idea and the whole production of the videos, from the creation of texts and the scripts to the audiovisual production and the press and diffusion campaign, using a digital platform conformed by a website – – and profiles in the main social networks.


Some results obtained:

  • +19 million visits in their own networks.
  • Versions in 9 different languages.
  • +80 countries in which the media have covered the news.
  • 16 recognitions obtained so far (Premio Mercurio, ¡Bravo !, WINA, Publifestival, FICE).




January 2018: Religious Minorities in Asia. Let us pray for all of them, so that Christians, and other religious minorities in Asian countries, may be able to practice their faith in full freedom.


February 2018: Say “No” to Corruption. That those who have material, political or spiritual power may resist any lure of corruption.


March 2018: Formation in Spiritual Discernment. That the Church may appreciate the urgency of formation in spiritual discernment, both on the personal and communitarian levels.


April 2018: For Those who have Responsibility in Economic Matters. That economists may have the courage to reject any economy of exclusion and know how to open new paths.


May 2018: The Mission of the Laity. That the lay faithful may fulfil their specific mission, by responding with creativity to the challenges that face the world today.