Creativity, Digital
About This Project

CLIENT: Apostleship of Prayer International.


PROJECT: Together with the World Network of Prayer of the Vatican Pope, we created the first spot in the story starring a Pope: The Video of the Pope. The Video of the Pope is a global initiative conformed by a series of monthly viral videos in which the Holy Father shares his intentions of prayer for the great challenges of humanity.


From La Machi we lead the idea and the integral production of the videos, from the elaboration of texts and scripts, the creativity, the audiovisual production, the campaign of press and diffusion and the strategy of global launching being worth of a digital platform conformed by a site web – – and profiles in the main social networks.


Some results obtained:

  • +19 million visits in their own networks.
  • Versions in 9 different languages.
  • +80 countries in which the media have covered the news.
  • 16 recognitions obtained so far (Premio Mercurio, ¡Bravo!, WINA, Publifestival, FICE).




January 2017: Christians serving humanity. For all who contribute through prayer and fraternal charity to restoring full ecclesial communion in service of the challenges facing humanity.


February 2017: Welcome the needy. For those who are weighed down, especially the poor, refugees and marginalized, that they might find welcome and support in our communities.


March 2017: Help persecuted Christians. That persecuted Christians may be supported by the prayers and material help of the whole Church.


April 2017: Youth. For young people, that they might know how to respond generously to the vocation God has given them, and immerse themselves in the great causes of the world.


May 2017: Christians of Africa, witnesses for peace. That Christians in Africa, in imitation of the Merciful Jesus, may give prophetic witness to reconciliation, justice, and peace.


June 2017: Eliminate arms trade. Let us pray all together that national leaders may firmly commit themselves to ending the arms trade which victimizes so many innocent people.


July 2017: Those distant from the Christian faith. Let us pray that our brothers and sisters who have strayed from the faith, through our prayer and witness to the Gospel, may rediscover the beauty of the Christian life.


August 2017: Artists. That artists of our time, through their creativity, may help us discover the beauty of creation.


September 2017: Parishes at the service of the mission. For our parishes, so that they are not simple offices, that animated by a missionary spirit, may be places where faith is communicated and charity is seen.


October 2017: Rights of workers and the unemployed. That all workers may receive respect and protection of their rights, and that the unemployed may receive the opportunity to contribute to the common good.


November 2017: For witness of the Gospel in Asia. That christians in Asia may promote dialogue, peace, and mutual understanding, especially with those of other religions.


December 2017: For the elderly. Let us keep in mind our elders, so that sustained by families and institutions, may with their wisdom and experience collaborate in the education of new generations.