Creativity, Digital
About This Project

CLIENT: Pope’s Worldwide Prayer Network (Apostleship of Prayer International).


PROJECT: Together with the World Network of Prayer of the Vatican Pope, we created the first spot in the story starring a Pope: The Video of the Pope. The Video of the Pope is a global initiative conformed by a series of monthly viral videos in which the Holy Father shares his intentions of prayer for the great challenges of humanity.

From La Machi we lead the idea and the integral production of the videos, from the elaboration of texts and scripts, the creativity, the audiovisual production, the campaign of press and diffusion and the strategy of global launching being worth of a digital platform conformed by a site web – – and profiles in the main social networks.

Some results obtained:

  • +19 million visits in their own networks.
  • Versions in 9 different languages.
  • +80 countries in which the media have covered the news.
  • 16 recognitions obtained so far (Premio Mercurio, ¡Bravo !, WINA, Publifestival, FICE).




January 2016: Interreligious dialogue. That sincere dialogue among men and women of different faiths may produce the fruits of peace and justice.


February 2016: Care for Creation.That we may take good care of creation–a gift freely given–cultivating and protecting it for future generations.


March 2016: For children and families in difficulty. That families in need may receive the necessary support and that children may grow up in healthy and peaceful environments.


April 2016: Small farmers. That small farmers may receive just compensation for their invaluable work.


May 2016: Respect for women. That in every country of the world, women may be honored and respected and that their essential contribution to society may be highly esteemed.


June 2016: Solidarity in cities. That the aged, marginalized, and those who have no one may find–even within the huge cities of the world–opportunities for encounter and solidarity.


July 2016: Indigenous people. That indigenous peoples, whose identity and very existence are threatened, will be shown due respect.


August 2016: Sports, a culture of encounter. That sports may be an opportunity for friendly encounters between peoples and may contribute to peace in the world.


September 2016: For a more human society. That each may contribute to the common good and to the building of a society that places the human person at the center.


October 2016: Journalists. That journalists, in carrying out their work, may always be motivated by respect for truth and a strong sense of ethics.


November 2016: Countries receiving refugees. That the countries which take in a great number of displaced persons and refugees may find support for their efforts which show solidarity.


December 2016: End to child-soldiers. That the scandal of child‐soldiers may be eliminated the world over.