CUSTOMER: Fundación CRITERIA (Argentina).
PROJECT: #FundaciónCRITERIA chose us again for a new challenge in it’s commitment for the promotion of security and human development. The national premiere of the film “Argentine Soldier Only Known by God” directed by Rodrigo Fernández Engler was launched in the framework of the 31st Mar del Plata International Film Festival.
This feature film based on true facts of the Malvinas confrontation seeks to rescue the former combatant as a part of a vulnerable group of society. After 35 years, we turn our eyes to the human drama and the consequences of war, our heroes deserve recognition for what they had to live.
From La Machi we collaborate in the press and broadcast campaign to promote the film, including the positioning strategy in social networks, turning it into the second Argentine film with more followers. We also collaborated in the organization and execution of the avant premiere that took place on April 4th, 2017, which was attended by more than 1700 people, filling the 10 Cinemark cinemas in Palermo.