Consulting, Digital
About This Project
CLIENT: Fundación CRITERIA (Argentina).


PROJECT: Fundación CRITERIA chose us again for a new challenge in it’s commitment for the promotion of security and human development. The national premiere of the film “Soldado argentino sólo conocido por Dios” directed by Rodrigo Fernández Engler was launched in the framework of the 31st Mar del Plata International Film Festival.


This feature film based on true facts of the Malvinas confrontation seeks to rescue the former combatant as a part of a vulnerable group of society. After 35 years, we turn our eyes to the human drama and the consequences of war, our heroes deserve recognition for what they had to live.

From La Machi we were in charge of the following tasks:  

  • Press and dissemination campaign to promote the film, in the framework of the 35th anniversary of the Falklands War.
  • Positioning strategy in social networks, making it the second Argentine movie with the most followers.
  • Organization and execution of the avant premiere that was held on April 4, 2017 in the cinemas of Cinemark Palermo (Buenos Aires): attendance of more than 1,700 people, 10 full rooms, 18 soldiers veterans of the Malvinas War were recognized during the ceremony before the premiere.