CLIENT: ComunidadIT.

PROJECT: ComIT, www.comunidadit.org, is a non-governmental organization led by Pablo Listingart and Soledad Acuña that works to counteract youth unemployment in Argentina which reaches 18.9% among children under 29 years. For that, it offers human and technical training in computer science free of charge to boys between 18 and 32 years old who need to insert themselves in the labor market.

From La Machi we were in charge of the following tasks:

• Communication plan.
• Preparation of a press campaign with publications in El Cronista, Rock & Pop, AMEX’s Multitaskers magazine, FM La Tecno, and Keys to a better world (Channel 9), among others.
• Crisis management.