Consulting, Creativity, Digital
About This Project

CLIENTE: Pope’s Worldwide Prayer Network

PROJECT: The Pope’s Worldwide Prayer Network has introduced a new way of involving young people in the prayer of the Rosary through the launch of a digital rosary. Click To Pray eRosary, for Peace in the World, was a project carried out in collaboration with GadgeTek Inc. of the ACER group. It was realized in order to take advantage of new technologies to encourage the prayer in a digital language that attracts and motivates young people.

Click To Pray eRosary was launched on October 15, 2019, during the Extraordinary Missionary Month and from La Machi we were in charge of the following tasks:

– Planning and follow up of the press campaign for the launch of Click To Pray eRosary

– Consulting on web strategy and app (available for iOS and Android)

– Planning of the Launch event at the Holy See Press Office (Vatican)

– Public Relations Service

– Brand Naming Service

– Design and realization of the logo and brand manual

– Production of the promotional videos available in five languages (English, Spanish, Italian, French and Portuguese)

– Design, creation and adaptation to languages of the graphic arts and infographics about Click To Pray eRosary