CLIENT: Maison Mère
PROJECT: Maison Mère
CLIENT: The Pontifical Mission Societies in the United States
PROJECT: 10 years of Pope Francis pontificate
CLIENT: Sisters Hospitallers
PROJECT: Saint Benito Menni Campaign
CLIENTE: Fleer Española S.L
PROYECTO: Exhibitor Buble bubble
Fleer Española S.L. is a food company specialised in the chewing gum sector. Its portfolio includes such emblematic brands in the Spanish market as Buble bubble and Clicx.
At La Machi we carried out design and channel communication work for several Fleer Española S.L. brands.
CLIENTE: Humanity Web
PROYECTO: Online platform for wellness courses
Humanity Web is an online platform that offers tools for the growing of wellbeing, in a personalized way and in connection with others going through the same search.
At La Machi we have participated in the brand creation process for its launch:
-Strategic planning
-Naming
-Logo design and corporate image
In the extraordinary circumstances presented by the COVID-19 pandemic, Professor Mireia Las Heras, Research Director at the International Center for Work and Family (IESE – University of Navarra), has developed a study in which more than 700 people have participated, recounting their experiences in remote work.
For this project, at La Machi we produced a series of infographics that represent the best practices of remote working, covering topics such as:
-Personal management
-Team management
-Management towards the bosses
-Management in the family
-The effects of the leader on his employees
-The effects of COVID-19 circumstances and employee preferences
You can read the complete study here: mireialasheras.com/research-reports/telecommuting/.
“Remote Work in Extraordinary Conditions”. Mireia Las Heras; Maria Barraza; Yasin Rofcanin.
2020 International Center for Work and Family – IESE Business School.
CLIENT: Pope’s Worldwide Prayer Network (Apostleship of Prayer).
PROJECT: The Pope Video is a global initiative of the Pope’s World Prayer Network (Apostleship of Prayer) to assist in the dissemination of the Holy Father’s monthly prayer intentions related to the challenges facing humanity.
From La Machi we lead the idea and the whole production of the videos, from the creation of texts and the scripts to the audiovisual production and the press and diffusion campaign, using a digital platform conformed by a website – www.thepopevideo.org – and profiles in the main social networks.
Some results obtained:
VIDEOS:
January 2020. Promotion of World Peace. That Christians, followers of other religions, and all people of goodwill may promote together peace and justice in the world.
February 2020. Hear the cries of migrants. That the cries of our migrant brothers and sisters, victims of criminal human smuggling and human trafficking, may be heard and considered.
March 2020. Catholics in China. That the Church in China may persevere in its faithfulness to the Gospel and grow in unity.
#PrayForTheWorld. Special edition for the end of the pandemic.
April 2020. Liberation from addictions. That those suffering from addiction may be properly helped and accompanied.
May 2020. For deacons. That deacons, faithful in their service to the Word and the poor, may be an invigorating symbol for the entire Church.
June 2020. Compassion for the world. That all those who suffer may find their way in life, allowing themselves to be touched by the Heart of Jesus.
July 2020. Our families. Let us pray that today’s families may be accompanied with love, respect and guidance, and especially, that they may be protected by the State.
August 2020. The maritime world. Let us pray for all those who work and live from the sea, among them sailors, fishermen and their families.
September 2020. Respect for the Planet’s Resources. Let us pray that the planet’s resources will not be plundered, but shared in a just and respectful manner. No to plundering; yes to sharing.
October 2020. Women in leadership roles in the Church. We pray that by the virtue of baptism, the laity, especially women, may participate more in areas of responsibility in the Church, without falling into forms of clericalism that diminish the lay charism.
November 2020. Artificial Intelligence. Let us pray that the progress of robotics and artificial intelligence may always serve humankind.
December 2020. For a life of prayer. We pray that our personal relationship with Jesus Christ be nourished by the Word of God and a life of prayer.
CLIENT: Argentine National Church in Rome.
PROJECT: Logo and brand identity creation of the Argentinean Priestly College in Rome, Italy.
CLIENT: Migrants & Refugees Section – Dicastery for Promoting Integral Human Development
PROJECT: World Day of Migrants and Refugees 2019
The Church has celebrated World Day of Migrants and Refugees (WDMR) since 1914. On September 29th, 2019, the 105th WDMR was celebrated in St. Peter’s Square, for which we have developed a campaign of preparation, solidarity and prayer for the challenges faced by all migrants around the world.
The theme chosen for the WDMR 2019 was “It’s not only about migrants” and from La Machi we created a series of digital content for 7 subtopics, during 7 months, integrated by videos and posts for social networks, produced in 6 languages.
Video March. It is not just about migrants. It’s also about our fears.
Video April. It is not just about migrants. It’s also about charity.
Video May. It is not just about migrants. It’s also about our humanity.
Video June. It is not just about migrants. It’s about not excluding anyone.
Video July. It is not just about migrants. It’s about putting the last and least in first place.
Video August. It is not just about migrants. It’s about the whole person and about all people.
Video September. It is not just about migrants. It’s about building the City of God and man.
Video October. World Day of Migrants and Refugees 2019.
CLIENT: Dicastery for Promoting Integral Human Development & Pontifical Council for Culture.
PROJECT: The Common Good in the Digital Age – https://www.digitalage19.org/
Production of video of the three dayS of conferences and debates held in Rome on the Common Good and the digital world, organized by the Dicastery for Promoting Integral Human Development and the Pontifical Council for Culture.
CLIENTE: Pope’s Worldwide Prayer Network
PROJECT: The Pope’s Worldwide Prayer Network has introduced a new way of involving young people in the prayer of the Rosary through the launch of a digital rosary. Click To Pray eRosary, for Peace in the World, was a project carried out in collaboration with GadgeTek Inc. of the ACER group. It was realized in order to take advantage of new technologies to encourage the prayer in a digital language that attracts and motivates young people.
Click To Pray eRosary was launched on October 15, 2019, during the Extraordinary Missionary Month and from La Machi we were in charge of the following tasks:
– Planning and follow up of the press campaign for the launch of Click To Pray eRosary
– Consulting on web strategy www.clicktoprayerosary.org and app (available for iOS and Android)
– Planning of the Launch event at the Holy See Press Office (Vatican)
– Public Relations Service
– Brand Naming Service
– Design and realization of the logo and brand manual
– Production of the promotional videos available in five languages (English, Spanish, Italian, French and Portuguese)
– Design, creation and adaptation to languages of the graphic arts and infographics about Click To Pray eRosary
CLIENT: Pope’s Worldwide Prayer Network (Apostleship of Prayer).
PROJECT: The Pope’s Worldwide Prayer Network celebrated 175 years of its birth as the Apostleship of Prayer and 10 years since the beginning of the process of recreation of this service of the Holy See, approved by Pope Francis in 2014.
From La Machi Communication for Good Causes, we carried out the communication and part of the organization of the celebration event, for which we developed a website, live transmission, videos, print ads, programs of the event, press campaign, banners and other materials that were fundamental for the diffusion of this international event that gathered more than 5,000 people from all over the world in Rome during 2 full days.
WEBISTE
https://www.175years.org/
VIDEOS
United in a mission of compassion for the world. From its beginnings, the Apostleship of Prayer, now configured as the Pope’s Worldwide Prayer Network, proposes a way of compassion for the world.
The Way of the Heart. The “Way of the Heart” is a formation itinerary of the Pope’s Worldwide Prayer Network which opens us up to a mission of compassion for the world.
Pope’s Worldwide Prayer Network. The Pope’s Worldwide Prayer Network has as its mission to mobilize Christians for prayer and action for the challenges of humanity and the mission of the Church.
Apostolic Readiness. The Pope’s Worldwide Prayer Network invites you to place your life at the disposition of the mission of Christ, just as when the Lord called his disciples to “put out into the deep: and “let down your nets.”
Eucharistic Youth Movement. The EYM is an international movement of Christian formation for children and young adults from 5 to 25 years of age that proposes to them to live in the style of Jesus, growing in friendship with him in a “heart-to-heart” relationship.
How may I participate in the Pope’s Worldwide Prayer Network? The Pope’s Worldwide Prayer Network offers you several ways to participate. Praying for the intentions of Pope Francis and uniting yourself to the monthly days of prayer on the first Fridays of each month, individually or with your community or parish.
CLIENT: Social Justice and Ecology Secretariat (Society of Jesus)
PROJECT: The Social Justice and Ecology Secretariat, www.sjesjesuits.global, assists Fr. General in developing the apostolic mission of the Society, through its dimension for promoting justice and reconciliation with creation.
This project was carried out on to renovate the previous website and, in addition, on the occasion of the celebration of the 50th anniversary of the Secretariat. From La Machi we were in charge of the following tasks:
– Analysis of the previous website and presentation of a new proposal.
– Design and development of the website: compilation of the contents, presentation of the architecture and design of wireframes.
– Web content management: news, documents, images.
– Web optimization (SEO).
– Incorporation of a search engine on the website and on the documents’ sections “Promotio Iustitae” and “Resources”.
– Adaptation of the website to different languages: English, Spanish, French and Italian.
– Linking of the website to the Email Marketing platform: Mailchimp.
– Customer training on the use of WordPress and Mailchimp.
CLIENT: Aid to the Church in Need
PROJECT: Campaign to collect food for Venezuela
Aid to the Church in Need developed a campaign to alleviate the situation of the Venezuelan population in one of the country’s worst moments. To make it known, from La Machi we have made two videos starring the well-known Argentinean activist, Juan Carr, one of them asking for help and the other one thanking, which were broadcasted on social networks.
CLIENT: Servants of the Gospel of God’s Mercy (International)
PROJECT: Servants of the Gospel of God’s Mercy, www.servantsofthegospel.com, is a catholic missionary community, formed by missionary brothers and sisters, priests and laity. Their mission consists in proclaiming the gospel and forming missionaries. For the moment, it is present in 15 countries.
From La Machi we were in charge of the following tasks:
– Analysis of the previous website and presentation of a new strategy.
– Design and development of the website: presentation of the content architecture and the design of wireframes.
– Web content management: news, photo galleries, videos.
– Web Optimization (SEO).
– Website adaptation to different languages: spanish, english, french, korean and polish.
– Website linking with the Email Marketing platform: Mailchimp.
– Customer training on the use of WordPress and Mailchimp (video-tutorials).