Archive

CLIENT: The Pontifical Mission Societies in the United States

PROJECT: 10 years of Pope Francis pontificate

 

The Pontifical Mission Societies in the United States is a global network that, under the guidance of the Pope, provides essential resources to vulnerable populations in more than 1100 mission territories.
Among the campaigns we are conducting with them is the commemoration of the tenth anniversary of Francis’ papacy.

CLIENT:  Sisters Hospitallers

PROJECT:  Saint Benito Menni Campaign

 

The Sisters Hospitallers of the Sacred Heart of Jesus is a Catholic religious congregation of women whose mission is to serve people suffering from mental illness, intellectual disabilities and other illnesses, and to evangelise through hospitality.
One of the latest work we have done with the Sisters Hospitallers has been a video campaign on social networks to commemorate the anniversary of their founder, Saint Benedict Menni.

 

CLIENT: Pope’s Worldwide Prayer Network (Apostleship of Prayer).

PROJECT: The Pope Video is a global initiative of the Pope’s World Prayer Network (Apostleship of Prayer) to assist in the dissemination of the Holy Father’s monthly prayer intentions related to the challenges facing humanity.

 

From La Machi we lead the idea and the whole production of the videos, from the creation of texts and the scripts to the audiovisual production and the press and diffusion campaign, using a digital platform conformed by a website – www.thepopevideo.org – and profiles in the main social networks.

 

Some results obtained:

  • +135 million visits in their own networks.
  • Versions in 14 different languages.
  • +100 countries in which the media have covered the news.
  • 18 recognitions obtained so far (Premio Mercurio, ¡Bravo !, WINA, Publifestival, FICE and Religion Communicators Council).

VIDEOS: 

January 2020. Promotion of World Peace. That Christians, followers of other religions, and all people of goodwill may promote together peace and justice in the world.

February 2020. Hear the cries of migrants. That the cries of our migrant brothers and sisters, victims of criminal human smuggling and human trafficking, may be heard and considered.

March 2020. Catholics in China. That the Church in China may persevere in its faithfulness to the Gospel and grow in unity.

#PrayForTheWorld. Special edition for the end of the pandemic.

April 2020. Liberation from addictions. That those suffering from addiction may be properly helped and accompanied.

May 2020. For deacons. That deacons, faithful in their service to the Word and the poor, may be an invigorating symbol for the entire Church.

June 2020. Compassion for the world. That all those who suffer may find their way in life, allowing themselves to be touched by the Heart of Jesus.

July 2020. Our families. Let us pray that today’s families may be accompanied with love, respect and guidance, and especially, that they may be protected by the State.

August 2020. The maritime world. Let us pray for all those who work and live from the sea, among them sailors, fishermen and their families.

September 2020. Respect for the Planet’s Resources. Let us pray that the planet’s resources will not be plundered, but shared in a just and respectful manner. No to plundering; yes to sharing.

October 2020. Women in leadership roles in the Church. We pray that by the virtue of baptism, the laity, especially women, may participate more in areas of responsibility in the Church, without falling into forms of clericalism that diminish the lay charism.

November 2020. Artificial Intelligence. Let us pray that the progress of robotics and artificial intelligence may always serve humankind.

December 2020. For a life of prayer. We pray that our personal relationship with Jesus Christ be nourished by the Word of God and a life of prayer.

 

CLIENT: Migrants & Refugees Section – Dicastery for Promoting Integral Human Development

PROJECT: World Day of Migrants and Refugees 2019

The Church has celebrated World Day of Migrants and Refugees (WDMR) since 1914. On September 29th, 2019, the 105th WDMR was celebrated in St. Peter’s Square, for which we have developed a campaign of preparation, solidarity and prayer for the challenges faced by all migrants around the world.

The theme chosen for the WDMR 2019 was “It’s not only about migrants” and from La Machi we created a series of digital content for 7 subtopics, during 7 months, integrated by videos and posts for social networks, produced in 6 languages.

 

Video March. It is not just about migrants. It’s also about our fears.

 

Video April. It is not just about migrants. It’s also about charity.

 

Video May. It is not just about migrants. It’s also about our humanity.

 

Video June. It is not just about migrants. It’s about not excluding anyone.

 

Video July. It is not just about migrants. It’s about putting the last and least in first place.

 

Video August.  It is not just about migrants. It’s about the whole person and about all people.

 

Video September. It is not just about migrants. It’s about building the City of God and man.

 

Video October. World Day of Migrants and Refugees 2019.

CLIENTE: Pope’s Worldwide Prayer Network

PROJECT: The Pope’s Worldwide Prayer Network has introduced a new way of involving young people in the prayer of the Rosary through the launch of a digital rosary. Click To Pray eRosary, for Peace in the World, was a project carried out in collaboration with GadgeTek Inc. of the ACER group. It was realized in order to take advantage of new technologies to encourage the prayer in a digital language that attracts and motivates young people.

Click To Pray eRosary was launched on October 15, 2019, during the Extraordinary Missionary Month and from La Machi we were in charge of the following tasks:

– Planning and follow up of the press campaign for the launch of Click To Pray eRosary

– Consulting on web strategy www.clicktoprayerosary.org and app (available for iOS and Android)

– Planning of the Launch event at the Holy See Press Office (Vatican)

– Public Relations Service

– Brand Naming Service

– Design and realization of the logo and brand manual

– Production of the promotional videos available in five languages (English, Spanish, Italian, French and Portuguese)

– Design, creation and adaptation to languages of the graphic arts and infographics about Click To Pray eRosary

 

CLIENT: Pope’s Worldwide Prayer Network (Apostleship of Prayer).

PROJECT: The Pope’s Worldwide Prayer Network celebrated 175 years of its birth as the Apostleship of Prayer and 10 years since the beginning of the process of recreation of this service of the Holy See, approved by Pope Francis in 2014.

From La Machi Communication for Good Causes, we carried out the communication and part of the organization of the celebration event, for which we developed a website, live transmission, videos, print ads, programs of the event, press campaign, banners and other materials that were fundamental for the diffusion of this international event that gathered more than 5,000 people from all over the world in Rome during 2 full days.

WEBISTE
https://www.175years.org/

VIDEOS

United in a mission of compassion for the world. From its beginnings, the Apostleship of Prayer, now configured as the Pope’s Worldwide Prayer Network, proposes a way of compassion for the world.

The Way of the Heart. The “Way of the Heart” is a formation itinerary of the Pope’s Worldwide Prayer Network which opens us up to a mission of compassion for the world.

Pope’s Worldwide Prayer Network. The Pope’s Worldwide Prayer Network has as its mission to mobilize Christians for prayer and action for the challenges of humanity and the mission of the Church.

Apostolic Readiness. The Pope’s Worldwide Prayer Network invites you to place your life at the disposition of the mission of Christ, just as when the Lord called his disciples to “put out into the deep: and “let down your nets.”

Eucharistic Youth Movement. The EYM is an international movement of Christian formation for children and young adults from 5 to 25 years of age that proposes to them to live in the style of Jesus, growing in friendship with him in a “heart-to-heart” relationship.

How may I participate in the Pope’s Worldwide Prayer Network? The Pope’s Worldwide Prayer Network offers you several ways to participate. Praying for the intentions of Pope Francis and uniting yourself to the monthly days of prayer on the first Fridays of each month, individually or with your community or parish.

 

CLIENT: Aid to the Church in Need

PROJECT: Campaign to collect food for Venezuela

Aid to the Church in Need developed a campaign to alleviate the situation of the Venezuelan population in one of the country’s worst moments. To make it known, from La Machi we have made two videos starring the well-known Argentinean activist, Juan Carr, one of them asking for help and the other one thanking, which were broadcasted on social networks.

CLIENT: Servants of the Gospel of God’s Mercy (International)

PROJECT: Servants of the Gospel of God’s Mercy, www.servantsofthegospel.com, is a catholic missionary community, formed by missionary brothers and sisters, priests and laity. Their mission consists in proclaiming the gospel and forming missionaries. For the moment, it is present in 15 countries.

From La Machi we were in charge of the following tasks:

– Analysis of the previous website and presentation of a new strategy.

– Design and development of the website: presentation of the content architecture and the design of wireframes.

– Web content management: news, photo galleries, videos.

– Web Optimization (SEO).

– Website adaptation to different languages: spanish, english, french, korean and polish.

– Website linking with the Email Marketing platform: Mailchimp.

– Customer training on the use of WordPress and Mailchimp (video-tutorials).

CLIENT: Talitha Kum and Galileo Foundation

PROJECT: 

Ten years ago the Catholic Church created Talitha Kum, a network of religious sisters throughout the world to combat the scourge of human trafficking and slavery. 10 years later, Talitha Kum network spans 77 countries and involves over 2,000 nuns who have devoted their lives to the victims and the survivors of trafficking.

For this special anniversary, the Galileo Foundation released the campaign “Nuns Healing Hearts” which, with the ecclesial support of the Migrants & Refugees Section and the marvelous work of the photographer Lisa Kristine,  takes the first step in a sentimental fundraising campaign to help Talitha Kum continue its mission, expanding its networks and saving each year hundreds of women around the world.

 

From La Machi we developed a Photo exhibition at St Paul’s Audience Hall in Vatican City, which had the presence of Pope Francis, and all the campaign to communicate this campaign launching, which included press, print, videos a social media campaign and a fundraising oriented website.

WEBSITE: 

https://nunshealinghearts.org/

VIDEOS: 

Testimony of Sister Rosalia, Italy. 

 

Testimonials of victims of human trafficking.

 

Testimony of Sister Lidia Cruz, Guatemala.

 

Testimony of Sister Lorena Hernández, México.

 

Testimony of Sister Kathleen Bryant, USA.

 

CLIENT: Migrants & Refugees Section – Dicastery for Promoting Integral Human Development

PROJECT: Open Innovation Platform – Pastoral Orientations on Human Trafficking.

 

The Migrants & Refugees Section from the Dicastery for Promoting Integral Human Development, organized on April 2019 an international conference to reflect pastorally and practically on the implementation of the Pastoral Orientations on Human Trafficking document and translate them into concrete actions. The Pastoral Orientations on Human Trafficking is a document aimed at orienting the action of the whole Catholic Church to fight against human trafficking. Practical guidelines to make the Church’s commitment in the fight against human trafficking more appropriate and effective.

 

To help the attendants and organisers to have a successful conference La Machi Communication for Good Causes developed an open innovation platform which allowed the participants to work simultaneously online, submitting proposals, debating, voting and giving the M&R section a rich content to keep working on practical actions for the Church to fight against the tragic situation of the criminal smuggling and human trafficking. For the Migrants & Refugees Section the results were 100% positive, bringing up almost 700 proposals which were edited in a final document of conclusions and proposals for the Church to take action in the human trafficking field.

We also carried out the production of communication pieces for the conference such as videos and posters.

CLIENT: Pope’s Worldwide Prayer Network (Apostleship of Prayer).

PROJECT: The Pope Video is a global initiative of the Pope’s World Prayer Network (Apostleship of Prayer) to assist in the dissemination of the Holy Father’s monthly prayer intentions related to the challenges facing humanity.

From La Machi we lead the idea and the whole production of the videos, from the creation of texts and the scripts to the audiovisual production and the press and diffusion campaign, using a digital platform conformed by a website – www.thepopevideo.org – and profiles in the main social networks.

Some results obtained:

  • +125 million visits in their own networks.
  • Versions in 14 different languages.
  • +100 countries in which the media have covered the news.
  • 16 recognitions obtained so far (Premio Mercurio, ¡Bravo !, WINA, Publifestival, FICE).

VIDEOS: 

January 2019. Young People and the Example of Mary. That young people, especially in Latin America, follow the example of Mary and respond to the call of the Lord to communicate the joy of the Gospel to the world.

February 2019. Human Trafficking. For a generous welcome of the victims of human trafficking, of enforced prostitution, and of violence.

March 2019. Recognition of the Right of Christian Communities. That Christian communities, especially those who are persecuted, feel that they are close to Christ and have their rights respected.

April 2019. Doctors and their Collaborators in War-Torn Areas. For doctors and their humanitarian collaborators in war-torn areas, who risk their lives to save the lives of others.

May 2019. The Church in Africa, a Seed of Unity. That the Church in Africa, through the commitment of its members, may be the seed of unity among her peoples and a sign of hope for this continent.

June 2019. The Priests’ Way of Life. That priests, through the modesty and humility of their lives, commit themselves actively, above all, to solidarity with those who are most poor.

July 2019. Integrity of Justice. That those who administer justice may work with integrity, and that the injustice which prevails in the world may not have the last word.

August 2019. Families, Schools of Human Development. That families, through their life of prayer and love, become ever more clearly “schools of true human development”.

September 2019. Protecting the oceans. That politicians, scientists and economists work together to protect the world’s seas and oceans. Co-directed by Yann Arthus-Bertrand.

October 2019. Missionary spring in the Church. That the Holy Spirit engender a new missionary spring in the Church.

November 2019. Dialogue and reconciliation in the Middle East. That a spirit of dialogue, encounter, and reconciliation emerge in the Middle East, where diverse religious communities share their lives together.

December 2019. The future of the very young. That every country decides to take necessary measures to make the future of children a priority, especially the future of children who are suffering today.

CLIENT: Congregation of the Regular Theatine Clergy

PROJECT: Digital Magazine Regnum Dei

The journal Regnum Dei, www.regnumdei.online, is an annual publication of the General Curia of the Clerics Regular, Theatine, based in Rome, created in 1945. The journal publishes scientific works on theology (fundamental, dogmatic, moral, biblical, liturgical, etc.), spirituality, history and the cultural goods of the Church that contribute to stimulate and deepen the research in the charismatic field that has been generated from the life and action of St. Cajetan of Thiene, Juan Pedro Carafa, other founding companions and continuators of this project.

The magazine includes articles, notes, reviews, bibliography and “In Memoriam”.

The project consisted in generating a new website for this magazine and it has to be alienated in style and design to the new official website of the Order (also developed by La Machi).

Therefore, from La Machi we were in charge of the following tasks:

– Period of research on the magazines and evaluation of the needs to be solved with the website.

– Analysis of the material collected and presentation of a strategy.

– Design and development of the website: compilation of the contents, presentation of the architecture and design of wireframes.

– Web content management: news, documents, images.

– Web optimization (SEO).

– Incorporation of all the earlier published editions of the magazine (since 1945).

– Linking the website with the Email Marketing platform: Mailchimp.

– Customer training in the use of WordPress and Mailchimp.

CLIENT: Congregation of the Regular Theatine Clergy (International)

PROJECT: Congregation of the Regular Theatine Clergy, www.teatinos.org,

is an Institute of Consecrated Religious Life, whose purpose is to restore in the Church the primitive form of apostolic life, incarnated in the priestly ministry, in order to promote, from the personal reform of the priests who live in community, the ecclesial reform. It was founded on 14 September 1524 by Saint Cajetan, Juan Pedro Carafa, Bonifacio de’Colli y Pablo Consiglieri. It is now present in Argentina, Brazil, Colombia, Mexico, the United States, Italy and Spain.

The project consisted in generating a new website as the Order did not have a previous one. Therefore, from La Machi we were in charge of the following tasks:

– Starting period of knowledge of the case and definition of the needs that must be solved with the new website.

– Analysis of the material collected and presentation of a strategy.

– Design and development of the website: compilation of the contents, presentation of the architecture and design of wireframes.

– Web content management: news, documents, images.

– Web optimization (SEO).

– Incorporation of a search engine on the website and a fundraising section.

– Adaptation of the website to different languages: Spanish and Portuguese.

– Linking of the website to the Email Marketing platform: Mailchimp.

– Customer training on the use of WordPress and Mailchimp.

 

 

 

CLIENT: Fundación Más (Argentina).

PROJECT: Fundación Más, www.fundacionmas.org, is a non-governmental organization dedicated to helping vulnerable rural populations, especially children, through the educational community in which they are immersed. They currently work with the Rural School 856, Rural School 774 with its satellite classroom and Rural School 940 of El Soberbio, Misiones, and the Rural Garden 115 of Quitilipi, Chaco.

From La Machi we managed the communication of this foundation and were in charge of the following tasks: 

  • Social networks strategy.
  • Website redesign.
  • Communication Consultancy.
  • Fundraising.

 

CLIENT: We Garage.

 

PROJECT: We Garage is a Catalan start-up that seeks to generate the first shared parking community in Madrid and Barcelona. Founded by Marc Edo, it seeks to consolidate itself as a new phenomenon of the collaborative economy.

 

From La Machi we were in charge of the following tasks:

 

  • Development of naming and logo design.
  • Preparation of the brand manual.
  • Design of corporate material and merchandising.
  • Campaign of graphic and audiovisual creativity.
  • Development of an awareness video for institutional presentations.