Archive

CLIENTE: Humanity Web

PROYECTO:  Online platform for wellness courses

 

Humanity Web is an online platform that offers tools for the growing of wellbeing, in a personalized way and in connection with others going through the same search.

 

At La Machi we have participated in the brand creation process for its launch:

 

-Strategic planning

-Naming

-Logo design and corporate image

CLIENTE: Pope’s Worldwide Prayer Network

PROJECT: The Pope’s Worldwide Prayer Network has introduced a new way of involving young people in the prayer of the Rosary through the launch of a digital rosary. Click To Pray eRosary, for Peace in the World, was a project carried out in collaboration with GadgeTek Inc. of the ACER group. It was realized in order to take advantage of new technologies to encourage the prayer in a digital language that attracts and motivates young people.

Click To Pray eRosary was launched on October 15, 2019, during the Extraordinary Missionary Month and from La Machi we were in charge of the following tasks:

– Planning and follow up of the press campaign for the launch of Click To Pray eRosary

– Consulting on web strategy www.clicktoprayerosary.org and app (available for iOS and Android)

– Planning of the Launch event at the Holy See Press Office (Vatican)

– Public Relations Service

– Brand Naming Service

– Design and realization of the logo and brand manual

– Production of the promotional videos available in five languages (English, Spanish, Italian, French and Portuguese)

– Design, creation and adaptation to languages of the graphic arts and infographics about Click To Pray eRosary

 

CLIENT: Pope’s Worldwide Prayer Network (Apostleship of Prayer).

PROJECT: The Pope’s Worldwide Prayer Network celebrated 175 years of its birth as the Apostleship of Prayer and 10 years since the beginning of the process of recreation of this service of the Holy See, approved by Pope Francis in 2014.

From La Machi Communication for Good Causes, we carried out the communication and part of the organization of the celebration event, for which we developed a website, live transmission, videos, print ads, programs of the event, press campaign, banners and other materials that were fundamental for the diffusion of this international event that gathered more than 5,000 people from all over the world in Rome during 2 full days.

WEBISTE
https://www.175years.org/

VIDEOS

United in a mission of compassion for the world. From its beginnings, the Apostleship of Prayer, now configured as the Pope’s Worldwide Prayer Network, proposes a way of compassion for the world.

The Way of the Heart. The “Way of the Heart” is a formation itinerary of the Pope’s Worldwide Prayer Network which opens us up to a mission of compassion for the world.

Pope’s Worldwide Prayer Network. The Pope’s Worldwide Prayer Network has as its mission to mobilize Christians for prayer and action for the challenges of humanity and the mission of the Church.

Apostolic Readiness. The Pope’s Worldwide Prayer Network invites you to place your life at the disposition of the mission of Christ, just as when the Lord called his disciples to “put out into the deep: and “let down your nets.”

Eucharistic Youth Movement. The EYM is an international movement of Christian formation for children and young adults from 5 to 25 years of age that proposes to them to live in the style of Jesus, growing in friendship with him in a “heart-to-heart” relationship.

How may I participate in the Pope’s Worldwide Prayer Network? The Pope’s Worldwide Prayer Network offers you several ways to participate. Praying for the intentions of Pope Francis and uniting yourself to the monthly days of prayer on the first Fridays of each month, individually or with your community or parish.

 

CLIENT: Social Justice and Ecology Secretariat (Society of Jesus)

PROJECT: The Social Justice and Ecology Secretariat, www.sjesjesuits.global, assists Fr. General in developing the apostolic mission of the Society, through its dimension for promoting justice and reconciliation with creation.

This project was carried out on to renovate the previous website and, in addition, on the occasion of the celebration of the 50th anniversary of the Secretariat. From La Machi we were in charge of the following tasks:

– Analysis of the previous website and presentation of a new proposal.

– Design and development of the website: compilation of the contents, presentation of the architecture and design of wireframes.

– Web content management: news, documents, images.

– Web optimization (SEO).

– Incorporation of a search engine on the website and on the documents’ sections “Promotio Iustitae” and “Resources”.

– Adaptation of the website to different languages: English, Spanish, French and Italian.

– Linking of the website to the Email Marketing platform: Mailchimp.

– Customer training on the use of WordPress and Mailchimp.

 

CLIENT: Fundación Más (Argentina).

PROJECT: Fundación Más, www.fundacionmas.org, is a non-governmental organization dedicated to helping vulnerable rural populations, especially children, through the educational community in which they are immersed. They currently work with the Rural School 856, Rural School 774 with its satellite classroom and Rural School 940 of El Soberbio, Misiones, and the Rural Garden 115 of Quitilipi, Chaco.

From La Machi we managed the communication of this foundation and were in charge of the following tasks: 

  • Social networks strategy.
  • Website redesign.
  • Communication Consultancy.
  • Fundraising.

CLIENT: ComunidadIT.

 

PROJECT: ComIT, www.comunidadit.org, is a non-governmental organization led by Pablo Listingart and Soledad Acuña that works to counteract youth unemployment in Argentina which reaches 18.9% among children under 29 years. For that, it offers human and technical training in computer science free of charge to boys between 18 and 32 years old who need to insert themselves in the labor market.

 

From La Machi we were in charge of the following tasks:

 

  • Communication plan.
  • Preparation of a press campaign with publications in El Cronista, Rock & Pop, AMEX’s Multitaskers magazine, FM La Tecno, and Keys to a better world (Channel 9), among others.
  • Crisis management.

CLIENT: Fundación CRITERIA (Argentina).

 

PROJECT: Fundación CRITERIA chose us again for a new challenge in it’s commitment for the promotion of security and human development. The national premiere of the film “Soldado argentino sólo conocido por Dios” directed by Rodrigo Fernández Engler was launched in the framework of the 31st Mar del Plata International Film Festival.

 

This feature film based on true facts of the Malvinas confrontation seeks to rescue the former combatant as a part of a vulnerable group of society. After 35 years, we turn our eyes to the human drama and the consequences of war, our heroes deserve recognition for what they had to live.

From La Machi we were in charge of the following tasks:  

  • Press and dissemination campaign to promote the film, in the framework of the 35th anniversary of the Falklands War.
  • Positioning strategy in social networks, making it the second Argentine movie with the most followers.
  • Organization and execution of the avant premiere that was held on April 4, 2017 in the cinemas of Cinemark Palermo (Buenos Aires): attendance of more than 1,700 people, 10 full rooms, 18 soldiers veterans of the Malvinas War were recognized during the ceremony before the premiere.


 

CLIENT: iMove Traumatology, Clínica Mi Tres Torres (Barcelona, Spain).

PROJECT: In 2015 a group of traumatologists with a consolidated professional career decided to join forces to create iMove Traumatology, with the aim of offering an innovative project for orthopedic problems and traumatic pathology. iMove offers solutions to the trauma needs of its patients, focused on improving their quality of life. For this, it focuses on 3 main axes: the quality of service throughout the healthcare process; Technical excellence with super specialized professionals and permanent innovation.

From La Machi we develop the following tasks:

  • Strategic Communication Plan.
  • Press and Public Relations.
  • Online reputation management, SEO and SEM campaign.
  • Graphic creativity, brochures, corporate cards.
  • Institutional videos.
  • Institutional events.

CLIENT: Editorial Guadalupe (Argentina).

PROJECT: Editorial Guadalupe, www.editorialguadalupe.com.ar, is an editorial enterprise that tries to respond to the needs of women and men today by accompanying them in the search for God and in the encounter with his Word. Under the protection of María de Guadalupe, Mother of Latin America, under her maternal poncho, we go on dreaming and making books in which her voice resonates, reminding us: Am I not here, that I am your Mother?

From La Machi we were in charge of the following tasks:

  • Press campaign for the launch of the new edition of the Bible.

CLIENT: Medical Hair (Argentina and Spain).

PROJECT: Medical Hair has specialists in capillary microtransplant hair by hair, the definitive solution to scientifically proven baldness. Each patient has a personalized and confidential medical follow-up. The same doctor who performs the consultation is the one who carries out the hair treatment. The constant investment in technological innovation and scientific training has made it the most important center of hair recovery in Latin America and Europe. 15 years of experience in hair recovery of more than 30,000 patients guarantee their trajectory.

From La Machi we develop the following tasks:

  • Protocol and management of social networks.
  • Content generation for the blog and social networks.
  • SEO and SEM online positioning campaign.
  • Updates of the web page.

CLIENT: Pontifical Council for Justice and Peace.

PROJECT: Video that synthesizes the days lived during the III World Meeting of Popular Movements (EMMP) in Vatican, in dialogue with Pope Francis. Rome 2-5 November 2016. After the two meetings in Rome in 2014 and in Santa Cruz de la Sierra in 2015, some 200 members from 92 popular movements from 65 different countries participated in this third world meeting. The topics to be addressed were: “Work, Roof, Land”, the care of the environment and nature, and the question of emigrants and refugees.

 

The meeting was held at the Pontifical Maria Mater Ecclesiae International School from November 2 to 4 and on the 5th the participants were received by the Holy Father in audience in the Paul VI Hall. Among the participants is Don Luigi Ciotti, founder of the Abel group, of help to the dependents of toxic substances and later of the association Libera, that fights the abuses of the Mafia in all Italy; Vandana Shiva, Hindu philosopher and ecologist, Alternative Nobel Prize in 1993 and Pepe Mújica, president of Uruguay between 2010 and 2015.

 

For more information:

http://www.iustitiaetpax.va

http://movimientospopulares.org/

 

CLIENT: ENERGIA Distribución (Argentina).

 

PROPOSAL: Press and dissemination campaign to publicize the film “Little Boy”, produced by Eduardo Verástegui and directed by Alejandro Monteverde, days before its release in Argentina.

 

“This is the film that will awaken the child that we all have inside, where the purity and dreams that we have lost as we have grown up will return as an injection of internal motivation”

Eduardo Verástegui, Executive Producer and actor in “Little Boy”.

CLIENT: Fundación Proánimas (Chile).

PROPOSAL: Indulgente is a digital multiplatform that aims to spread the treasure of indulgences offered by the Church for the good of the souls in purgatory. It is formed by a website, www.indulgente.org, profiles in the main social networks and a mobile application. The web contains documents that conform to the Magisterium of the Church regarding eternal life, indulgences and confession. The mobile application provides effective help to deliver relief to all the souls in purgatory; those we carry in our hearts and memories, as well as those we did not know. It is an easy-to-use application that warns of dates and ways in which indulgences can be gained.

CLIENT: Scholas Occurrentes.

 

PROPOSAL: A World Cup for the Encounter is the digital information campaign for the 2014 Brazil World Cup, focused on the values of Scholas Occurrentes: football and encounter, taking advantage of this trend topic.

 

Scholas Occurrentes is an initiative promoted by the Pontifical Council for Science and consists of a global network of schools and educational networks, of all religions and levels, openly supported by Pope Francis.

 

Thanks to La Machi, through the use of a social media platform in 6 languages and the Aleteia website – www.aleteia.org – one of the main digital Catholic media in the world, Scholas Occurrentes managed to inspire more than 3 millions of readers in the world through varied content from testimonies, interviews, color notes, chronicles, surveys of players from different countries under the focus of their religion, their values, and above all, tolerance and friendship with others .

 

The Educational World Cup was created to reinforce the Interreligious Peace Party, another initiative of Scholas Occurrentes, inspired by Pope Francisco, in which players – including Diego Armando Maradona – and technicians of the highest level from different cultures and religions participate of a transcendent event to promote peace in the world.

 

CLIENT: Saint Benedict Abbey, Belgrano, Buenos Aires (Argentina).

 

BRIEF: Proposal of corporate visual identity for the fundraising project that seeks to continue the renovation works for the completion of the construction of the temple.

 

PROPOSAL: Branding, creation of the isologotype, adaptation to different applications (positive, negative, horizontal, vertical), stationery (presentation folders, letterheads, envelopes), brochures (information leaflet), design of the digital signature, corporate cards of visit and creation of a brand manual.