02 Nov La Machi wins the Mercurio award 2016 in the International SME category
The Mercurio Awards Ceremony of the Argentine Marketing Association were held and La Machi – Communication for Good Causes won the international award for the second consecutive year.
(Buenos Aires, November 2, 2016). – Last Tuesday, November 1st, at the Astor Piazzolla Theater in Buenos Aires, the Mercurio Awards ceremony was held by the Argentine Marketing Association. The professional marketing community, formed by a jury of more than 3,000 professionals, decided to reward La Machi – Communication for Good Causes with the Mercurio Award in the International SME category, for the case presented as “La Machi and The Pope Video”.
The Pope Video is an initiative created together with the Pope’s Worldwide Prayer Network, noted for being the first spot in history led by a Pope. Under a series of monthly viral videos, Francisco invites to join in his intentions for the challenges of humanity. The videos have global reach, they are published in 9 languages and as of the date they have more than 12,000,000 views and around 3,000 hits in the press.
“The Pope Video symbolizes the dream we had 4 years ago when we founded La Machi. Having won an international prize twice in a row reinforces the projection of a creative strategic boutique, doing good things from Argentina. We are very grateful to the Argentine Marketing Association for this award, which also supports our local and international growth strategy for 2017, “said Juan Della Torre, CEO & Founder of La Machi.