16 Jun La Machi, great success in the 11th edition of Publifestival
La Machi received 9 awards in the eleventh edition of Publifestival, the International Festival of Social Advertising.
One more year, the emblematic auditorium Caixa Forum in Barcelona was the setting for the great “Festival of Emotions”, a festival that brings together companies, agencies and young talents of international advertising every year to show that a better world is possible through the great power that advertising has.
On this occasion, the jury, chaired by Luis Bassat, decided to award La Machi with eight awards for the cases of “The Video of the Pope” and “Click To Pray” for our client Pope’s Worldwide Prayer Network – Apostleship of Prayer.
Production in Social Advertising Campaign.
Efficiency in Social Advertising Series.
Social Integration Message in Spot Web.
Efficiency in Religious Social Web Spot.
Creativity in Social Mobile Application.
Better Use of the Message in Religious Social Spot.
Production in Religious Social Web Spot.
Best Message in Religious Social Web Spot.
SPECIAL AWARD to the Agency with the Best Production in 2017.
The journalist Irma Soriano was the host of the gala in which great moments were experienced, such as the Award for the career of Mónica Moro, creative general director of McCann Worldgroup Spain or the Publifestival TV Award for the singer Lucrecia, who also played her songs with more social content to animate the ceremony.
We are happy and grateful. Five years ago, when we founded La Machi, we had the dream of encouraging brands to discover the good cause of their products and services. But we never imagined we would end up working for the Pope, the leader of an institution dedicated to communicating the Good Causes since 2,000 years ago!