21 Jul Get on the boat and start making holes until it sinks
Imagine that you are an arsonist. And now imagine that you are being paid an indecent amount of money for setting fire to all the fire trucks in the world. Imagine also that you do it in front of everyone, that no one stops you, that some people even smile, and some smart men paint their trucks with red colour so you burn them, so you are paid more and, in turn, send them a commission.
Finally, imagine that a devastating fire results from your actions. There are no fire trucks left. You have burned them all. You use the buckets of water, remember? A disaster … Good. This is exactly what we are doing with the planet, which is the ship in which we all travel. (Reread the headline of this article).
Pope Francis has never hidden his enormous concern before what he considers one of the greatest challenges of humanity, the custody of creation. He has come to say that “creation is not a property, of which we can dispose to our liking; much less, it is a property only of some, of a few “(…)” Creation is a gift, it is a wonderful gift that God has given us to take care of it and use it for the benefit of all, always with great respect and gratitude.“
His concern is so great and so logical – it seems that the ship has too many holes and that there are many arsonists- that he has published an Encyclical dedicated to the protection of the creation. It is called “Laudato Si” – Praise be to you –, in homage to Saint Francis of Assisi.
The environment is not understood without man, who understands it and turns it understandable; who communicates with it and communicates it. It is, of all good causes, one of the first that should be communicated. And for this it is not enough with a mention in the packaging of the products. It is a transversal attitude of the whole company. It is the attitude of the “marketing brother”.
But call us. These things are explained better in person. Because, we all agree, a person communicates better than a screen.