Click To Pray in Rome Reports

Taking prayer with you… New phone app makes it possible.

Prayer has never been limited to a weekly Sunday mass. Now, a new app helps users pray at work, at home or even when communing. With Click To Pray, all you need to pray is well, within a click.

“Users can find short and simple prayers they can see in the morning, evening and before going to bed. The goal is to always keep God in mind” says Juan Della Torre, CEO of La Machi, the agency that was in charge of the development, creativity and positioning strategy of the application.

Click To Pray is a phone app that encourages users to pray for the Pope and his monthly intentions, also for family and friends. Its’ creators are proud to have given prayer a different beat. They say prayer can make every day special despite how different each day may be. The app automatically updates and changes it’s design and logo. It also invites users to pray every day for a different person.

“The app give users the Pope’s monthly intentions. We also have a social network where users can upload their own intentions, prayers and greetings that way we develop a community of prayer where users can give each other mutual support” suggests Della Torre.

In fact, Pope Francis himself blessed the app on the day of it’s launch. Click To Pray is available only in portuguese for now but already has been downloaded more than 10.000 times.