Click To Pray in Ara TV of Catalonia

“A new application to pray which aims to arrive to young people” is the title of the Catalan newspaper ARA to it’s video report on Click To Pray.

Juan Della Torre, CEO of La Machi, is interviewed to talk about the digital development and communication strategy that led the agency for the Apostleship of Prayer’s project in Portugal. Juan explains, among other things, what objectives the application seeks to satisfy, what results were obtained so far, how Pope Francis blessed the project and translates some statistics on the degree of religiosity that currently exists in Catalonia.