Blog

La Machi, 4 values in movement

Four values in movement:  COMPETE – CREATE – BELIEVE – GROW  COMPETE (High professional standards): We do things well. Things are done. The deadlines are met. The mails are answered.......

When good causes are the strategy

One of the main challenges that organizations have when considering how to deal with their communication efforts is to casually define what they are going to say...

Leadership and teamwork workshop

Today we invited Raúl Medina Fernández, president of our Advisory Board, to our Barcelona office to hold a leadership and teamwork workshop, it was a very enriching experience......

The Smiley universe

Inquiring in logos and brands that try to conquer us through positive messages, it seemed a good idea to honor Smiley in this case...

Marketable women

Questioning the role that women play in public space gives a lot to talk about because it exceeds publicity, and also involves questioning other communication media that distort reality every day...

Does God exist?

Paco Segarra nos invita a reflexionar sobre la existencia de Dios. ¿Existe Dios? Esta es la pregunta que ya no se hace la post-postmodernidad, desde que Nietzsche decretase con más de 1.800 años de retraso la muerte Dios. El propio Dios se le había adelantado muriendo en una cruz......

Laudato Si (complete text)

Complete text of the Encyclical Letter on the Environment "Laudato Si" of the Holy Father Francis - On the care of the common home....

“Thank God for the Marketing”

The lights go out and a voice in off says: “I’ll tell you exactly the opposite of what the advertising world says” … And so it begins one of the......

Join us at the MKT DAY

Tomorrow afternoon our CEO, Juan Della Torre, will be talking about "Thank God for Marketing" and our vision about the future of the communication and the bluce ocean good causes need to explore...

The MKT DAY is here!

Juan Della Torre, our CEO, has a place reserved among the enriching conferences that will be offered for the work of marketing professionals...

La Machi in the #MKTDay2015

The countdown begins! Only 5 days left for # MKTDay2015. Do you want to be witnesses of the revelation of our secrets to carry out the communication of good causes?...

Star Wars wins. The brands lose.

The brands seek to join the celebration of #MayThe4thBeWithYou. Paco Segarra, our Creative Consultant, analyzes the failure to which some of them are destined, generating this type of content marketing...

Remote pregnancy

The web portal of the magazine OHLALA! (newspaper La Nación) published today an article from our Content Director, Bea Vilá Bertrán. In it, she shares how she is dealing with her pregnancy living outside her country of origin...

In-company online strategy training

We traveled to the portuguese city of Braga to provide an in-company training of online positioning strategies, management of digital tools and social networks, design and content planning...

La Machi in Religión en Libertad

Rafa Cervera mentions us in his post of the day focused on the Super Bowl, an event that paralyzes the entire United States, with great international repercussion. ¡Súper Domingo!...

We developed FromTo from Betahaus

30 freelance Betahaus creatives locked themselves up for a weekend with the aim of designing, developing and launching the best guided application in Barcelona...