17 Mar 5 industries that are being renewed with virtual reality
Watch a Paul McCartney concert from the same stage. Walk in the shoes of a refugee. Go through the scenarios of Game of Thrones. All these are just some of the experiences that virtual reality brings us.
Only in the last year, Google has quadrupled searches related to the topic. According to Business Insider, in 2020, the market for virtual reality helmets will be around 2,500 million euros. So, what is this novelty that promises to revolutionize the world of communication?
Virtual reality (or VR for its acronym in English) can be explained as an environment of scenes generated by a device. The user is immersed in this environment by means of glasses or VR helmets. The lenses have the peculiarity of expanding the angle of vision and this creates the sensation of being inside a scene. In this post we will talk about 5 industries that have already started to innovate with virtual reality.
1) – VR in journalism: a new way of telling stories
In the world there are 30 million children displaced from their homes because of the war. How is it done to face such an overwhelming number?
With the documentary The Displaced (or Los desplazados in Castilian), The New York Times traces the story of 3 children in this situation with a 360 video. This is how, through this format, the film transforms a statistic into human stories, and invites the viewer to take a more intimate perspective of the matter.
Another media that proved that virtual reality is possible to transform hard data is The Verge. To show Michelle Obama’s relationship with social networks, the media created “Michelle Obama 360”, a virtual reality video that combines interviews and videos of the former first lady of the US, with infographics and hard data.
2) – The entertainment industry: the experience becomes real
How does it feel to watch a Paul McCartney concert from the stage? Again, a few virtual reality glasses bring the experience to anyone willing to download the app.
Another impressive proposal was that of the popular Game of Thrones. On the occasion of the promotional event of the fourth season, an activity with virtual reality helmets was created in which participants could play to be the character of Jon Snow, and climb the Ice Wall itself.
Stranger Things, the latest cult series from Netflix, also encouraged the VR challenge. Without fully revealing his plot, his official page shared a 360 video that illustrates very well the look & feel of his episodes, and manages to put the hair on end.
3) – Product marketing: impact the consumer like never before
And of course, the big companies are not left behind. One of the pioneers was #VolvoReality, an application for Android and iOS developed for Volvo and launched in 2014. With just one download to the cell phone and the help of the cheap Google Cardboard, #VolvoReaity allows users to test a new model without even Require a driver’s license.
Other VR experiences that stand out are the entertaining Santa’s Sleigh Ride VR from Coca-Cola, and McDonald’s Happy Goggles. The latter proposes a redesign of the traditional Happy Box to transform them into virtual reality helmets (and, why not, also play with the application of golden arches).
4) – Virtual reality and tourism: everyone can reach travelling
In the tourism industry we have the clear example of the proposal of Marriott hotels with its Marriott’s Teleporter. This facility located outside the New York City Hall invited newly married couples to put on their Oculus helmets and visualize different honeymoon destinations where, coincidentally, the hotel chain is present.
5) – Good causes: breaking distances to bring realities closer
Finally, good causes are not left behind when it comes to bringing closer the most extreme realities of humanity. In the 360 Virtual Giving Trip video, the shoes and accessories company TOM’S tells the charitable path that is undertaken with the purchase of their items.
Even more impressive is the video posted by UNHCR (the UN Refugee Agency) on its Facebook page. How does a person become a refugee? What is the road that runs? What type of assistance do you receive from UNHCR? All this is told by this virtual reality video, and without almost using the words. It is enough to see a refugee’s way through his eyes.
And now, where are we going?
It is clear that all these examples are just the tip of the iceberg of how virtual reality is transforming the way we communicate with our audiences, audiences and consumers.
Some companies like Cerevrum are even encouraged to dream of an application that teaches men the art of seducing. Even Google has Expeditions, a project that seeks to make the classic school expeditions more accessible to all students, by putting them at their fingertips with virtual reality.
Undoubtedly, the commitment to this new platform will grow in the coming years. Now we just need to imagine (and dare to realize) all the possibilities offered by virtual reality.